Do your customers constantly say “I’ll think about it” or “It’s too expensive”?
Do you feel like you are selling a product instead of solving a problem?
Do you notice that the competition is gaining ground because their value proposition seems clearer?
If your customer needs to think about it, they didn’t see it clearly.
If they say it’s expensive, they didn’t understand the value.
And if they are not thrilled with your proposal, they’re probably already talking to your competition.
Most sales teams fail not from a lack of effort, but from lack of clarity. This workshop is a mental update to move from selling to conquering. Because whoever masters the value proposition… plays in another league.
LEARNING OBJECTIVES
- Hacking the customer’s mind: Understanding what really drives a buying decision.
- From salesperson to conqueror: Learn how to differentiate yourself with an irresistible value proposition.
- “Choose your weapon”: Build proposals that speak the customer’s language, not the product’s language.
- From pain to solution: Identify and connect with the real pains to position yourself as the best option.
- Level Up: Apply practical techniques to develop an effective and applicable value proposition in any sales conversation.
AUDIENCE
- Sales and business development professionals who need to differentiate their sales pitch and connect with real customer needs.
- Marketing and product teams that seek to align storytelling, offer design and key messages with what the market really values.
- Entrepreneurs and founders who are defining (or redefining) their value proposition in validation or scaling processes.
- Consultants and trainers who support companies in positioning, sales or solution design processes.
- Innovation and strategy leaders who want to turn ideas into irresistible propositions for their internal or external audiences.
Because when you know how to communicate the real value of what you do, you stop chasing clients… and they start looking for you.
Warning
This workshop may cause you to no longer tolerate presentations focused on your product, to feel embarrassed by your old pitch and to start looking at sales as a strategy of connection, not pressure. Dauxa is not responsible if, after this course, your competition starts to seem… irrelevant.
